Public Relations is the art of image management. This primarily implies that there is a certain image or perspective of an individual or organization in the eyes of the public. It can be either positive or negative. To form this image, it is necessary that the spread of information between an individual or an organization and the public is controlled in such a way that results in creating a preferable image.
The public relations industry has gained immense importance in the past decade or so as companies have started recognizing its importance and allocating separate budget of it. As a result of this awareness, the public relations (PR) industry grew 18% to touch Rs1,315 crore in FY2017, according to a report titled ‘State of the Industry Survey 2017’ by the Public Relations Consultants Association of India (PRCAI).
PR is the most credible form of image management as the source of information is unpaid which means it is not promotional in nature like advertising. But there still exists some ambiguity in the understanding of PR as many people confuse it with promotional forms of communication or publicity. PR is not just constrained to image formation or is crucial in crisis management too as it aids to defend the reputation and prevent potential damage to the business.
Public Relations is the core of Crossword PR. Our communication experts have a varied experience in fulfilling the end to end communication needs of clients across sectors. We believe that PR strategy that make or break any individual or organization. Thus, we take into considerations all the aspects of the client before coming up with a PR plan. Our team is capable of formulating integrated communication solutions. Apart from traditional media, this also includes digital, social media and content-driven campaigns. Crossword PR offers a host of PR services with a reach in around 200 Indian cities and internationally too. Our team in each city has a deep understanding of the media present there and thus knows the right approach of the way the news should be presented so that the clients get the maximum publicity.